Old Man And The Sea Essays (877 words) - Fisheries, Ichthyology

Old Man And The Sea After reading this novel, The Old Man and the Sea, by Ernest Hemingway, I was confused about something the old man kept repeating. During the course of the book, the old man, Santiago, refers to having gone out to far to catch the fish. To me, this sounds as though he is making excuses for himself as to why he could not bring the fish in. On the other hand, he may have realized that he should not have gone out so far because it was not worth it for everything he puts himself and the fish through. I reread over these parts and came to a conclusion about this problem. We know that Santiago sets out on the eighty-fifth day earlier than normal to get a head start on what he believes to be the day he will catch something. He does catch something and it just happens to be the biggest fish he has ever seen in his life. He does everything he can to hook the fish and once hooked; the fish carries him out to sea, moving further and further away from land. The man knows he is not prepared for what is to come but does not let this discourage him and keeps on trying. This tells me that Santiago is courageously devoted to his life of fishing After three days at sea, managing the marlin, and more importantly hunger, he brings the fish in and attaches it to the side of his boat. When the first of the sharks come, he does everything in order to defend himself, but as unprepared as he was, his actions are almost useless. This is when he first says to himself and the marlin beside him, I shouldn't have gone out so far, fish. Neither for you nor me. I'm sorry fish (110). The old man had considered the fish his friend and also a brother the entire time he had been trying to kill it. To me, this asserts a problem. The old man is a fisherman. His life is fishing. There should be no reason to feel sorry for the fish or for himself. Even though the fish he caught is being ripped to shreds by the sharks feeding on it, he caught it and that is what fishing is all about. When he finally finds his way home, with nothing left but the carcass of the marlin left next to him, he asks himself what beat him. His answer is Nothing. I went out to far (120) By telling himself that the only thing he did wrong was go out to far, he is making excuses for himself. He was unprepared for the hunger that would strike him and defenseless against the sharks that would attack his marlin. These were the things that beat him. If he had stopped and let the fish go because he was getting out to far from land, then it would have been the fish that had beat him. Anyway,you look at the situation; the old man was going to lose in the end. The quote above, I went out to far sounds like an admission of defeat but Nothing seems as though he is saying that nothing beat him. Despite the fact that he is defeated by the sharks that took away his prize fish, he has also, in a way, won. He has won the respect of the townspeople that see the carcass and realize what the man had before it was taken from him piece by piece. He has also gained knowledge of being more prepared. As he tells the boy in the end, We must get a good killing lance and always have it on board. You can make the blade from a spring leaf from an old Ford (125). If the man had not gone out so far, then he would have never experienced what he did. He would have come home empty handed and wondered for the rest of his life, if he would have been able to bring the marlin back home with him. And in a way, he did bring it home, by bringing the carcass. The old man's reason for saying that he went out to far is to make himself feel better. He feels bad for destroying the fish and getting nothing out of it

Argument Against Human Cloning essays

Argument Against Human Cloning essays The idea of cloning humans has always stirred debate, raising moral and ethical issues. As research and experiments continue delve into the frontiers of technology and science, we inch closer to the possibility of cloning becoming a reality. In fact, it is unrealistic to assume it will never happen. To deal with the implications of cloning, we should hesitate to consider the cost cloning would have on society as a whole. Human cloning is unethical because we cannot know the results, because alters societal roles, and because it degrades humanity. As we move forward into the millennium, the cloned animal, Dolly, had already died prematurely. Efforts are made across the globe to create the first cloned human being without first considering the consequences. This paper will focus on the ethical and moral dilemmas surrounding the science of cloning and why it We should first understand our own limits and balance them with logical thinking. Ethics involves doing the right thing. In theory, cloning sounds like a great idea. However, in practice, it presents more problems than it can solve. Part of being a human being in a functioning society involves responsibility. Part of thinking about the future includes incorporating the law of unintended consequences. When we consider cloning, we must not blindly overlook its negative implications. Cloning always conjures up ideas of Dr. Frankenstein, who became a victim of his own desire for knowledge. Frankenstein and his hideous were indeed fictional characters, Mary Shelley understood the danger associated with the hunger for knowledge. In Frankenstein, Shelley warns us of the dangers of knowledge with the dying Victor Frankenstein tells Walton, "seek happiness in tranquility and avoid ambition, even if it be only the apparently innocent one of distinguishing yourself in science and discoveries" (Shelley 200) Clearly, Fran...

Tomber dans les Pommes French Expression Explained

Tomber dans les Pommes French Expression Explained The French expression: Tomber dans les pommes  (pronounced [to(n) bay da(n) lay puhm]) means to faint or pass out. It has an informal  register  and literally translates to to fall in the apples. You might also hear the variation  partir dans les pommes (to leave in[to] the apples) Explanation The French expression tomber dans les pommes is a cute way of saying that someone fainted, but I wish I knew why/how apples are related to a state of unconsciousness.* This strange link continues in the equally informal expression rester dans les pommes - to (continue to) be out cold, to remain unconscious. *According to Le Grand Robert, the probable origin is George Sands à ªtre dans les pommes cuites, a play on à ªtre cuit (to be exhausted) in Rey et Chantreau, but that still doesnt explain what apples have to do with anything. Example Nayant rien mangà © depuis plus de 12 heures, elle est tombà ©e dans les pommes.Not having eaten anything for more than 12 hours, she passed out.

Wind turbines Essay Example | Topics and Well Written Essays - 1500 words

Wind turbines - Essay Example The earth’s surface does absorb heat at different rates since it is made up of quite distinct types of water and land (School of Earth and Environment, 2014). A good example of uneven heating is found in the daily cycle of the wind. Air over water does heat up less fast compared to air over land. After heated air over land rises up, after which the air that is cooler over the waters rush to replace it (Met Office, 2013). In this way, wind is made. Wind power is generated by use of wind energy that is created by the wind. Towers that have wind turbines, which are mounted on the top, capture it. The three or two blades, which catch the wind, rotate sometimes at a hundred feet or more above the surface of the ground. They are attached to an internal shaft. A generator is spin by the turbine blades through the shaft and as a result, electricity is produced (Energy Saving Trust, 2014). Electrical current produced is produced and a transformer is made use to step up voltage produced , something that makes it possible for electricity to be sent through transmission over distribution lines to businesses, homes, and other users (BBC Weather Centre, 2009). Concurrently, wind power in windmills form has been used for different tasks like pumping water as well as grain grinding for centuries. Currently wind energy use has been widened and generation of electricity generation (Renewable UK , 2014). Wind turbines that generate electricity are of two types basically, determined by the way in which they spin. Most common are wind turbines that spin around a horizontal axis, the way a windmill does. Their blades have a look that of a propeller that spin on a horizontal axis. They do have their main rotor shaft as well as a generator at the tower top, and they have to point into the wind. A wind vane is placed squire with blades (rotor) and is used to point small turbines, while large turbines make use of wind sensors, which is

Investment Appraisal Essay Example | Topics and Well Written Essays - 2500 words

Investment Appraisal - Essay Example However, there are various risks that emanate from the uncertainty encompassing the projected variables. As a result, it is important to identify and understand the nature of uncertainty in the key project variables and have the tools and methodology to identify its risk implications on the projects return to be able to evaluate the project risks. Uncertainty in a project is evident especially in estimating future values of project variable as being certain; by calculating a â€Å"best estimate† based on the available data and use it as an input in the evaluation model: however, a range of other probable outcomes for each project variable is not included in the analysis. The outcome of the project is, therefore, also presented as a certainty with no possible variance or margin of error associated with it. Risk analysis is methodology whereby the uncertainty encompassing the main variables projected in a forecasting model is analyzed in order to estimate the impact of risk on a projected results. It is a technique based on the Monte Carlo simulation by which a mathematical model is subjected to a number of simulation runs, whereby successive scenarios are built up using various input values for the project's key uncertain variables that are selected from multi-value probability distributions. After simulation, the results are collected and analyzed statistically to arrive at a probability distribution of the potential outcomes of the project and to estimate various measures of project risk.

Cultural Views on Health Essay Example for Free

Cultural Views on Health Essay Health beliefs and cultural practices are an essential part of todays multicultural society. It is beneficial for medical providers to be aware of the perspectives of different cultures. Minorities suffer from receiving proper health care because of lack of Jobs, no insurance, and their cultural beliefs. A persons cultural background can affect medical treatment and health care needs he or she may receive. People from different cultures have different beliefs on health care. The two different cultures I chose to discuss are Hispanic American and African American cultural views. I will be discussing the cultural views between Hispanic Americans and African Americans and their views on health care. The majority of Hispanic Americans are Catholics. Religious beliefs and spirituality play important roles in health care of Hispanic cultures in the United States. Mexican American believes health is a gift from God and their health problems are a result of Gods will. Some Mexican Americans may not have resources for health care and use traditional healings to treat their illness. Hispanics respect their elders and the men within their culture. According to Transcultural Nursing (1997-2008), Hispanics are accustomed to the professionalism of social workers, so they rely on their family and close friends for support or help. Curanderos and Santeros are two common healing practices among the Hispanic culture. Curanderos are naturalist healers who use herbs and plant to heal illnesses. Santeros use the power of the saints to heal and counsel. The majority of African Americans are Christians. Many African Americans view religious as an essential part of life. African Americans view God as the source of ood health and a source of serious illness. Many African Americans rely on religion, family, and social connections for support because of the unfairness they have encountered in the past. Many African Americans think they receive poor health care because of their ethnic background or their race. African Americans may not see a medical provider until this or her medical condition severe because of economic factors. Many cultures do not believe that organic approach is very helpful. Organic approach may seem impersonal to people who have a traditionally different method of care. Minorities, such as African American and Mexican American, have been dissatisfied with the overall health care services because of the unfair treatment they receive as individuals. The organic approach uses scientific knowledge of germs and diseases to find out the health of a patient by using physical testing, conducting studies and experiments, and keeping detailed patient records. From an organic perspective, a patients cultural beliefs and social practices are not the primary issues of health care. Harmony perspective sees illness as an incident that occurs for different reasons

Biographical Writing :: Papers

Biographical Writing It started the day he moved in. My grandfather came first to get everything organized. That was when everything began to happen. It started with the door knocker. Whenever the door was opened, the knocker would hit the door and make noises. Well, the first night alone he heard the door open and close. Then, he heard footsteps walking into the kitchen and opening the refrigerator door. He heard the door close and the footsteps continued to walk around the kitchen and into the dining room. Through the dining room, they persisted into the living room and on to the basement. My grandfather searched the house top to bottom. He found no one. As he walked upstairs, he heard the footsteps again. This time, they were walking back through the house and out the front door. These footsteps were heard often. My aunts and uncles heard noises also. There was a pool table in the basement for my five uncles. They were playing one day when they heard the mysterious footsteps upstairs. Each uncle grabbed a weapon. They were armed with pool sticks, knives and bottles. They searched the house top to bottom finding nothing. As they walked back downstairs, they heard the footsteps go out the front door. My brother is the only one to have actually seen this intruder. He was five and forbidden from going downstairs because of the pool table. My mother couldn't find him anywhere so she went downstairs. She found him and asked why he was in the basement. He told her that he was talking to "the lady with the big teeth". My mother freaked thinking there was someone in the house that wasn't supposed to be there. So, one of my uncles went downstairs to see who was there. They couldn’t find any trace of anyone, but it did scare my mother badly. Part 2: My sister and I were very interested in the Ouija board. So, we borrowed a friend's board. At first we were skeptical about it

Assess the socio-economic impacts of tourism in East Africa

Kenya attracts about 780,000 tourists per annum because of its prolific wildlife, white sandy beaches and hot climate. Tourism in Kenya is worth an estimated $500 million a year, Kenya's principal tourist resources are the wildlife rich savannah grasslands and its beautiful beaches and coral reefs. Tourism really started to grow in the 1980s with the development of mass transit such as the Boeing 707. Tourists also flock to sample a culture which is perceived as completely different from Western culture, however the socio-economic gains of tourism are not without their cost. By the late 1980s tourism was Kenya's main earner, worth 43% of its income in 1990. There are two sides to the coin regarding tourism, its detractors describe it as a form of economic colonialism, while its promoters claim that it raises the standard of living for people and puts money back into the communities. In Kenya its main primary resources are its huge number of national parks (there are more than 50) which are intended both to promote tourism and to manage and maintain the existing environment. The parks help to protect the animals and fragile ecosystems from being totally over run by tourists and poachers, today no one is allowed to kill any of the animals in the park, however the welfare of the animals is still be affected indirectly by tourism. The creation of the parks caused the native people, such as the Maasai, to be forced from the parks as no one was allowed to live in them. Tourists stay either in tents in the park or in hotels or villages on the outskirts of the park. Minibus safari trips take tourists round the park and let them view the animals. The creation of these parks has had a large impact on the people living in them, both socially and economically. The Maasai and other such tribes now have to live on the outskirts of the parks away from their traditional grazing lands and find it harder to live a nomadic lifestyle. The Kenyan government has a policy stating that one quarter of the income from tourism sites should go back into the local communities. This policy is not being enforced sufficiently though and the actual amount that the indigenous tribes receive is estimated to be as low as 2%. The Maasai find themselves having to sell trinkets and knick-knacks to tourists in order to generate an income. An estimated 70% of the people employed in the safari parks are not Maasai. Increased tourism to traditional Maasai villages has led to traditional dances and rituals being turned into cabaret for tourists eager to sample another culture. This can have the effect of making the Maasai feel like they are people living in a museum that is designed to entertain western tourists, however the upside is that traditional dances and rites that may have been lost through time have been preserved instead. Tourism in rural Kenya has had many positive effects. Some of the Maasai can now afford to send their children to boarding schools in the cities to improve their education and future, using money they have generated from tourists, both in the formal and informal sectors. There have also been improvements in the infrastructure of the villages the Maasai now live in, with the government using some of the revenue of tourism to build wells, improve housing and establish small local schools. The benefits of tourism however are mainly in the cities as this is where the government will spend most of its GDP, choosing to further develop the core areas rather than the periphery, in which the Maasai lands lie. A large percentage of the income generated by tourism will also be taken out of the country as international companies make most of the money on tours, e. . tour operators, travel agents, air companies etc. This means that often the people at the bottom of society do not see any benefits for a long time, it is only relatively recently in Kenya that the government has started to put money back into the very communities that generated it in the first place. Tourism needs to be carefully managed by governments otherwise they risk destroying their valuable resources that cannot be replaced. Tourism in Kenya is also popular in the beach resorts of Mombassa and other smaller towns or cities along the Indian Ocean coast. Large numbers of western tourists have resulted in a huge growth in the numbers of hotels and resorts, benefiting the local economy more immediately and obviously than in rural areas. The local people find work in the new industries associated with tourism and the wealth of an area will increase. These jobs though are often only seasonal and often badly paid and exploitative. Local traditional shops may close or be affected by some tourists demands for western foods and goods, such as traditional restaurants starting to serve pizza instead of local food. Many tourists do not want to see or experience the real Kenya, but instead merely want a hot climate, nice beach and things to be like they are at home. This is a mental attitude that is causing severe negative social affects on Kenya, both in rural park areas, and the more urbanised coastal resorts. By shifting the Maasai out of the National Parks, the Kenyan government has displaced a whole people from its natural home. They have no access to their traditional grounds where they could work as pastoral farmers in complete self sufficiency. The Maasai argue that they parks are only rich in wildlife and resources due to their careful maintenance of them, and the large numbers of tourists will destroy them, despite the best efforts of the government. By designating some areas as parks the government has increased the intensity of tourists in these areas, thus helping in some places to drive the animals away, ruining the resources which they depend upon. There is also an increasing amount of rural-urban migration as the young economically active members of the communities move to the cities in search of work and jobs, seeing there is no future staying in the villages. It can be argued that they will suffer from cultural dilution as their traditional way of life becomes infused with the western way of life. The locals will wear traditional outfits and garments in front of the tourists as they know it is what they want to see and will make them more likely to purchase trinkets and jewellery etc, though when they are at home they will often wear western style clothes. The situation is similar in the coastal resorts, where traditional cultures are being swamped by the western life style, imported by huge numbers of tourists. A large amount of the local population are Muslim, and to them women walking round through the beaches and towns in western swimwear is offensive as it clashes with their beliefs and culture. The real problems arise though when the local girls start to copy the tourists, which threatens to destroy local traditions. There has also been an increase in crime, drug usage and prostitution, both male and female, though males are often more obvious due to the male dominated society that exists. This is yet another example of tourist and government helping to destroy the areas natural resources. Fear of crime and a sleazy image will help to dissuade tourists from visiting Kenya and as such a large amount of economy is dependent upon tourism, will cause widespread economic problems, and probably social ones as well as unemployment rises. The large number of tourists at coastal resorts is also causing permanent damage to the coral reefs that surround the shores, with large numbers of tourists walking upon, and destroying the coral. At one place there may be up to 20 boats a day, all dropping their anchors on the choral and all the tourists showing scant regard for the delicate ecosystems below their feet. If this carries on then eventually there will be no coral left. Tourism is a double edged sword to developing countries, it can provide enormous economic benefits to the government, however these are rarely distributed to the people at the bottom which the tourist industry is usually based on exploiting in some shape or form, eg the Maasai in Kenya. Careful management is needed of natural resources and more care must be taken to preserve local traditions and cultures, without reducing them to the status of purely tourist exhibits. It is easy to say the â€Å"traditional† societies are being destroyed, however the local people may often prefer to have the material gains associated with the western lifestyle.

Peace and Conflict Essay

While the term conflict generally is associated with negative encounters, conflict itself is neither inherently good nor inherently bad. In fact, engaging in conflict can have positive effects on relationships and organizations. Conflict among people, institutions, organizations, nations and in all relationships are a normal, natural and inevitable part of life. In itself, it is to a great extent a necessary tool that enhances development and can be regarded as normal and a prerequisite under certain conditions. In view if this, this paper will labor to clearly examine the conditions in which peace is said to be a normal phenomenon. The term conflict will exhaustively be defined from different school of thoughts and its kinds or types outlined, followed by cited conditions that advocate for the presence of conflict as being normal. Thereafter, a comprehensive conclusion will be drawn from the entire discussion. Conflict can be defined in many ways and can be considered as an expression of hostility, negative attitudes, antagonism, aggression rivalry and misunderstanding. It is associated with situation that involve contradictory or irreconcilable interests between two opposing groups. The term conflict is derived from a Latin word that means to clash or engage in a fight. It is a confrontation between one or more parties aspiring towards incompatible means or ends, Miller (2005). ‘’Conflict is a multi-dimensional social phenomenon which is an integral feature of human existence, essential to the ongoing processes of history, to social change, and transformation,’’ International Alert et al. 1996, 3). Swanstrom and Weissmann (2005) define conflict as being the result of opposing interests involving scarce resources, goal divergence and frustration. This is outside the traditional military sphere and is based on behavioral dimensions. The process begins when one party perceives that another party has negatively affected, or is about to negatively affect, something that the first party holds in great esteem or importance. In the same sense three forms of conflict have been identified. This implies that it has levels to influence namely; Interstate, which is the disputes between nation-states or the violation of the state systems of alliance; Internal conflict, is type of dispute that happens within a given society or part of the given society such as territorial disputes, and civil and ethnic wars; and State-formation, this is the battles over control of government. These are internationally recognized as challenges, which to some extent have been classified as a normal phenomenon as people are heterogeneous in their interests and desires, Wallensteen (2002). Differences in interpretation of the conflict result from different orientations in an effort to resolve and overcome conflicts. One thing that different approaches agree on is that conflicts are essentially clashes among people. These clashes arise from differences of values and interests of opposing parties, those parties being individuals, groups or entire organizations, (Adler, 2002). Conflict also has a positive dimension as normal forms of social interaction which may contribute to the maintenance, development, change and overall stability of social entities. Many social scientists hold that periods of change, be it economic growth or decline, political transitions, or social innovation are associated with conflict. A Dutch scholar by the name of Bonger, believed that theirs is a causal link between conflict and economic and social conditions. Existing institutions come under pressure and may be unable to control or integrate new forces, demands, and collective actors. Change is likely to be uneven and to create a sense of relative deprivation, injustice, and threat among the losers. A recent example is the pressure mounted on the government of Chad in ensuring there is proper accounting procedures in the management of the country’s oil revenue. The activities of these organizations have been both positive and negative. From the positive side, they have been able to curb some of the excesses of governments in many developing countries, (African Centre for the Constructive Resolution of Disputes [ACCORD], 2008). Traditional human rights theories seldom took conflict theories to exam the conflicts between different rights and social movements. Under conditions that human rights are violated or a particular class in society feels their rights are not fully being exercised, conflict can be seen as a normal phenomenon. In 1997, the Taiwan feminism movement was separated by the sex worker’s issue. The major feminism groups denied sex could be seen as a right to work, but more tended to see it as a product by exploitation. To those support sex workers, they addressed sex workers have their rights to use sex or body as a work, and even further claimed that sex work is a radical sexual movement, (Ho, 2005). In such a situation, conflict is normal and beneficial as it acts as a podium of debate and its advantages of fostering an awareness of problems that exist and leading to better solutions is clearly seen. Above all the norms of society are readjusted. The more diversified and heterogeneous a society becomes, the greater the probability of more frequent conflict as subgroups who live by their own rules break the rules of other groups (Best, 2004). Conflict is a natural part of relationships. While relationships are sometimes calm and predictable, at other times events and circumstances generate tensions and instability. This phrase suggests that life gives us conflict, and that conflict is a natural part of human experience and relationships. Rather than viewing conflict as a threat, the transformative view sees conflict as a valuable opportunity to grow and increases our understanding of others and ourselves. Conflict helps us stop, assess and take notice. South Africa for example has a multiracial and multiethnic population. â€Å"Blacks constitute 77% of which the Zulu make up 22. % of the overall population,† (ACCORD, 2008, 15). The liberation struggle during the years of white minority rule cemented the Blacks, Asians and coloured people together. The unity forged by the blacks, Asians and colored people under white oppression collapsed when state power was to be competed for by all groups. The conflict of power here is seen as a means of uniting these different groups for the purpose of achieving a common goal, (ibid, 2008). Furthermore, conflicts with some groups bring about fraternity. It maintains and revises the balance of power among antagonists. When conflict breaks out, the former accommodation between the parties involved is rejected, the relative war of each group is tested and a new equilibrium can be established. Such arrangements in the balance of power thwart any one group from being dominant over other groups. As long as their power is continually challenged, members of the ruling group will be blocked from exclusive control of the social system. In most African states where the fight for independence was intense, most ethnic groups worked together to secure independence. Conflict continually creates new norms and modifies old ones. It bringing about situations to which the usual rules do not apply, conflict stimulates the establishment of appropriate guides to action. Moreover, the threat of attack, preparation for war or any hostile challenge from outside can strengthen a group’s solidarity and cohesiveness (Galtung, 1990). Conflict within and between social groups disturbs habits of thought and behavior and creates an atmosphere for innovation and creativity. This is another positive attribute of conflict that can be regarded as normal is that it facilitates the ovement or flow of one generation to the next. This is achieved in that society evolves over a period of time as values and norms of people continue to class and oppose each other within society. The changes may be positive hence benefiting humanity at large though in most cases these benefits are unanticipated and long-term. Finally, Weber contended that it will always exist, regardless of the social, economic, or political nature of society, and that it was functional because of its role in bringing disputes into the open for public debate. Even though individuals and groups enjoying great wealth, prestige, and power have the resources necessary to impose their values on others with fewer resources, Weber viewed the various class divisions in society as normal, inevitable, and acceptable (Curran & Renzetti, 2001). However, it must be noted that if conflict is not managed, it pauses a great danger to humanity. If conflict is to be accepted as a normal phenomenon, it has to be managed or resolved quicker and more efficiently than letting it fester. For Mial and Wood House (2001), by conflict resolution, it is expected that the deep rooted sources of conflict are addressed and resolved, and behavior is no longer violent, nor are attitude hostile any longer, while structure of the conflict has been changed. Desmond Tutu, the Anglican Archbishop emeritus of South Africa, is reported to have commented from within the situation of social revolution in South Africa that â€Å"without reconciliation, there is no future† (Wustenberg, 1998, 5). It is therefore now right to conclude that peace is a normal phenomenon but not when it is poorly managed or resolved. Issues such as the rearrangement of the balance of power, readjustment of group norms and the maintenance of group unity have been examined as the product of conflict even though conflict can be destructive in nature. Contemporary understanding of conflict represents a belief that conflict is not only a positive force of one group, but it is also absolutely essential for achievement of the efficiency of the group.

The Greatest Grieves are Those We Cause Ourselves

The Greatest Grieves are Those We Cause Ourselves The Greatest Grieves are Those We Cause Ourselves This is a philosophical quote which means that people always become victims of their own deeds Any evil action performed brings agonies to the person who does it. In other words, the decision made by individuals end up causing serious adverse effects on them. Whenever someone plans to harm another person, he has to know that it is himself who will face the intended havoc. The statement can be explained using William Shakespeares play Macbeth. In this play Macbeth, a military leader who maneuvers to be a monarch becomes a casualty of his own actions. He does very evil things in order to rise to power. First, he kills the king to take his place. This is a very unfortunate incident because, as a patriot, he should have been loyal and protective of his king. After all, he was a distinguished army leader who had sworn to be loyal to his kingdom. After rising to power, he becomes very brutal He proves his autocratic leadership by indiscriminately murdering his subjects who were perceived to be dissents. He uses his military authority to establish a totalitarian regime in his kingdom. However, as events unfold, he gets seriously affected by his actions. He loses the confidence of his subjects who repeatedly rebel against him. In the long run, the kingdom plunges into war. This demoralizes him to the extent that he loses interest in his life and eventually loses it. Conclusively, it is good for people to be careful with their decisions Planning evil deeds eventually turns to haunt the perpetrator himself just like it happened to Macbeth. His ordeal gives meaning to this statement and acts as a lesson to others who might be planning to behave in the same perverse manner. Morality be the pillar of harmony and success to all the people in the society.

Brand Identity Prism Kapferer For Nike Running Shoes Marketing Essay

Brand Identity Prism Kapferer For Nike Running Shoes Marketing Essay According to Kapferer’s model, the brand identity prism for Nike running shoes has six dimensions which are physique, relationship, reflection, personality, culture and self-image. First, physique is the physical aspects and the main purpose of the brand; tell consumers what the product is, what the product actually does and what the product carries value in the eye of customers (Krishnamurthi 2007). The physique of Nike running shoes is â€Å"sport- running† because that is what the running shoes being made for. It includes all the tangible things of Nike running shoes including Nike running shoes feature, look, color, design and quality which these add values to buyers as it wears for running. The second dimension is relationship. Customers can have a relationship with the brand because the brand often involve with transaction and exchange between people, particularly in the service and retail sector (Garg 2008). According Kapferer (2008), brands exist in the market because of communication, such as advertising and direct consumer’s communication. For our Nike running shoes prism, Nike maintains a good relationship with customers by creating memorable award-winning campaign such as Nike running marathon. Furthermore, Nike sponsors the athletes (focusing on individual athlete and their success) as well as sponsors the game, such as the Olympic game. The third dimension is reflection which means how the individual in the intended group of customers identify himself as a person in relation to the brand (Kochhar 2007). Therefore, every brand tries to design the product to meet the need for the targeted customer group as customer reflection is a good factor for being a strong brand image, so brands should control their customer reflection (Kapferer 2008). In this case, customers will be reflected Nike running shoes for dynamic lifestyle, for winning with cool fashion. Over time, Nike will use advertising to continue address our customer refle ction, so as a result of buying Nike running shoes, customers will perceive their own identity to be dynamic and fashionable and certainly to win. The fourth dimension is personality which refers to when brands talks about its product and what kind of person it would be if it were a human being (Krishnamurthi 2007). Brand personality is described by using the features of customer personality which are directly related to the brand and is closely linked with self-image (Slideshare 2009). For our Nike prism, Nike brand personality may be that of confident, arrogant, aggressive and energetic. Examples of person it could be are Maria Sharapova and Roger Federer since these two tennis players have the personality of confident, arrogant, aggressive and energetic which these character can represent the Nike brand. Nike gives the attention to a specific sport, such as tennis, basketball and golf (Slideshare 2009). The fifth dimension is culture which is a set of values that the brand is ins pired or originated from (Kapferer 2008). It can be said that brand is representative of its culture, including communication (Krishnamurthi 2007). For our Nike prism, Nike takes its culture from the American culture. Nike is a global brand that reveals its culture by which symbolizes the American way which is being individual and aggressive like Michael Jordan (Garg 2008). Nike has aggressive winner attitude that can be related to the American sport attitude. This culture will help Nike in the way to differentiate Nike from other competing brands, such as Adidas, as the brand culture indicates what values are included in the Nike products and services. In addition, Nike communicates with their people by relating it with cultural values by creating a provocative attitude by encouraging them to let loose (â€Å"Just do it†) (Slideshare 2009).

Research project Essay Example | Topics and Well Written Essays - 1250 words - 1

Research project - Essay Example The methodology used in the study has included the designs, the participants, and the instruments. This study is therefore aimed at determining the drinks’ possible effects. It is also important to highlight that this paper has specified coherently the procedures and the results of the study. The study has been summarized with a clear conclusion (Miller 2011). Introduction Adolescence describes the teenage years between 13 and 19 years. Energy drinks are soft drinks that contain small percentage of alcoholic content (Miller 2011). . Hypothesis Adolescents that take much energy drinks have slower rate of growth if compared with the ones who do not take the energy drinks. Research question What is the effect of energy drinks on the rate of growth of the adolescents? Importance of the study It is fundamental to highlight there are various gaps that exist in this study. For instance, most researchers have always neglected researching on the adolescents and the youth plights. This is because that category of people does not always have an organized set up that can facilitate a study, they always want to be at the top and no piece of advice can be accorded to them due to heir arrogance and ignorance (Miller 2011). . Literature Review This research field of research has been explored by other researchers as well. There is a good number of literatures that has been done by researchers on the effect of the energy drinks on the health of adolescents. Dr Yifrah Kaminer, a professor of psychiatry and pediatrics did a study and wrote in one of his articles, childpsych.theclinics.com/article on the potential negative effects of these drinks on the growth rate of adolescents. Dr. Kwabena Blankson, a U.S. Air Force major and an adolescent medicine specialist at the Naval Medical Center in Portsmouth, Virginia, on his regard to the drinks said they possess a lot of caffeine and some additives we are oblivious of. One of his most contemporary article, pediatrics journal o utline the health hazard nature of the energy drinks on adolescents and gave the effects as; increased blood pressure, anxiety, problems in the digestive track, insomnia, and dehydration. This is because of the amount of caffeine that is not regulated by the companies that manufacture the products. The Medical Journal of Australia that was published in 2009 shows the health effects and the diseases related to consumption of caffeine (Miller 2011). . The Objectives The main objectives of this study are as follows. To determine the emotional and psychological impacts of additives in the energy drinks in the life of adolescents. To determine the solution for stunted growth in adolescents. To ascertain factors that result in stunted growth in the life adolescents. RESEARCH METHODOLOGY This study will use different types of methodology to get the results. The following methodology will be used during this study. Research approach Deductive Approach Deductive approach to reasoning enables the researcher to analyze the facts and the test hypotheses from the more general level to more the specific level. This approach is normally known as top-down approach. What top-down approach means is that the researcher